Beatrice Novobaczky is a marketing, advertising and creative professional who has brought her branding vision to clients in fashion, lifestyle, beauty, jewelry and real estate. Her expertise includes guiding clients in image rebranding, digital media, advertising, market expansion, and strategy as well as creative executions and direction.
Beatrice launched her career at Toth Brand Imaging where she oversaw advertising for a number of successful and growing American companies. She then joined the industry renowned advertising firm, AR, where as an executive producer and account manager she collaborated with numerous International luxury fashion and beauty firms.
After years of branding on the agency side Beatrice moved in-house to David Yurman as Vice President of Marketing and Communications where she had the opportunity to affect a brand in its entirety. From there she joined Elie Tahari as Chief Marketing Officer to re-position the company; taking it from a venerable sportswear company to a globally accessible, luxury designer-driven business.
Beatrice has worked with the world's most successful and iconic brands and businesses, including Brioni, Calvin Klein, Cesare Paciotti, Coach, David Yurman, Dolce & Gabbana, Elie Tahari, Escada, Estee Lauder, Jones New York, Kenneth Cole, Loewe, Puig Fragrances, Tommy Hilfiger, Swatch, Valentino, and Versace.
As an independent consultant Beatrice has also worked in interior design - with Madeline Weinrib, and on various independent design projects.
In her role as Creative Director and head of Marketing for Two Trees Beatrice brings her experience to the visionary Brooklyn-based, family-owned real estate development firm.
She lives in New York City with her husband and son.